Kaj pomeni FCMG ali FMCG
FMCG – fast moving consumer goods.
Fast Moving Consumer Goods (FMCG), are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, light bulbs, batteries, paper products and plastic goods. Alcohol and cigarettes does not come under FMCG goods.[1] FMCG may also include pharmaceuticals, consumer electronics, packaged food products and drinks, although these are often categorized separately.
na kratko, gre za prodajo blaga široke potrošnje, pri katerem je zelo malo dobička na enoto. Prodaja je vseeno profitabilna zaradi ogromnih količin prodanega blaga.
FCMG je pa napačen zapis
Bi rada samo popravila, da je profitabilnost FMCG izdelkov ponavadi precej visoka, vendar v absolutni vrednosti na kos majhna (če recimo primerjaš z avtom).
Recimo, če je profit 15{04cafd300e351bb1d9a83f892db1e3554c9d84ea116c03e72cda9c700c854465} je to ogromen profit, vendar, če izdelek stane 10EUR, to pomeni 1,5€ profita v absolutni vrednosti.
Sicer pa se recimo hrana in pijačo prej kot ne štejejo v to kategorijo.
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